Japanese Beer Sales Reach an All-Time High in South Korea

Despite the most recent Dokdo nonsense, Korean consumers do not seem to car as they continue to buy Japanese beer:

Driven by younger consumers who focus on what they buy rather than past grievances between Korea and Japan, Korea’s imports of Japanese beer hit an all-time high of 119.2 billion won ($78.94 million) last year. The record surge suggests the 2019 ‘No Japan’ boycott has faded amid a thaw in relations and a sharp rise in tourism. 

The shift is evident at the retail level. When Sapporo Beer opened its first official outlet in Korea in Seongsu, eastern Seoul, last December, the venue was crowded with visitors. Younger consumers willingly paid 9,000 won for a glass — 30 to 60 percent higher than domestic options and nearly twice the price of some Korean beers.

“The foam is soft and the mouthfeel is different,” a woman in her 30s who visited the store with a friend said.

Korea Times

You can read more at the link.

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Joshua Lee
Joshua Lee
2 months ago

I say this time and time again, the average South Korean likes Japan. They visit the country often for vacation, eat J-food, buy from Uniqlo, learn Japanese, watch anime, etc. It’s the far left media that often times portray Japan in a bad light by bringing up the past and Dokdo issue. A political tool to use in support of the left when the climate isn’t in their favor. But people are smart enough to see pass through that. The only anti-Japan people are the pro-CCP, Commie, and Chinese nationals living in South Korea. Plain and simple.

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