Korean Firm Gains Attention for Custom Made Hair Tie for World Cup Star Erling Haaland

This company in Chuncheon is getting a lot of free advertising due to the performance of Erling Haaland during the World Cup:

The hair tie worn by Norway’s star striker Erling Haaland at this year’s FIFA World Cup is attracting growing attention after it was revealed to have been made by a South Korean firm, company officials said Wednesday, adding the custom-made hair piece has already sold out.

The Kknekki hair tie, produced by Dooji Co., a company located in the Namsan Industrial Complex in Chuncheon, some 75 kilometers northeast of Seoul, caught the attention of football fans after Haaland wore it in every World Cup match, the officials said.

Yonhap

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