Seoul Begins to Auction Naming Rights for Subway Stations
Is everyone ready for subway stations named after companies? If there was a ROK Drop station which one do readers think it should be?:
Starting in September, Yeouido Station on Seoul Metro’s Line 9 will bear an additional name ― Shinhan Securities. This follows Shinhan Securities’ successful bid to acquire naming rights for the station. As a result, Shinhan Securities will now be associated with both Yeouido Stations on Lines 5 and 9, which are at the heart of Korea’s financial business district.
Korea Times
The association of a firm’s name with Yeouido Station is symbolic, given that the area houses more than 14 securities firms and numerous other financial institutions. The station also sees over 3 million users monthly.
This so-called “second name” can be acquired for metro stations through Seoul Metro’s auction system. When a company or institution wins the bid, its name will appear alongside the original station name, enclosed in brackets. This name is also announced on trains and displayed on various road and station signs.
You can read more at the link.
Visit my GoFundMe page if you want to see a subway stop called PɪᴍᴘDᴀᴅᴅʏ6969.
ROK Drop station? Itaewon, of course!
The Preparation H Itaewon Station.
The ForHims.com Wolgye (Wookie) Station.
“This subway station is brought to you by Monastat 7. Mind the gap and watch your step.”