Korean Drama Cancels Chinese Bibimbap Ad After Viewer Backlash

The producers must have been paid quite a bit to put this Chinese ad into this drama knowing the blow back it might get from viewers:

Producers of the popular Korean TV series “Vincenzo” said Wednesday that they will remove the controversial scene featuring a Chinese product from overseas streaming services amid rising domestic anger over Chinese sponsorship.

In the eighth episode of the dark comedy that aired on March 14 on tvN, an instant Chinese bibimbap brand was exposed while the lead characters Vincenzo (Song Joong-ki) and Cha-young (Jeon Yeo-bin) have a meal.

Bibimbap is a popular Korean dish consisting of a bowl of warm white rice topped with seasoned vegetables and chili pepper paste.

Korean viewers frowned upon the fact that Chinese bibimbap appeared on a Korean drama amid the recent Chinese claims that some elements of Korean culture, including kimchi, originated from China.

Yonhap

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