Picture of the Day: Baby Shark and Pinkfong Recognized

Popular characters — the Baby Shark (L) and Pinkfong — pose for a photo with Seoul Mayor Park Won-soon during a ceremony at Seoul City Hall on June 8, 2020, to mark their appointment as new ambassadors to promote visits to the South Korean capital. (Yonhap)


This represents Seoul how?
Well, some leaders in some countries do behave like cartoon characters. Maybe a focus group suggested predators that eat little fish would be a good look?
Wikipedia indicates it’s about attracting children aged 1 to 5…
https://en.m.wikipedia.org/wiki/Pinkfong
He’s like 3 years too late.