ESPN Wants to Air Korean Baseball Games for Free

| April 25, 2020 | Sports Related | 2 Comments

So who would be excited to watch some South Korean baseball games on ESPN?:

A Korea Baseball Organization preseason game between the Doosan Bears and the Kiwoom Heroes takes place at Jamsil Stadium in Seoul on April 22, 2020. (Yonhap)

U.S. sports media giant ESPN was seeking free rights to broadcast South Korean professional baseball games, leading to a stalemate in its negotiations with its counterpart in Seoul, informed sources told Yonhap News Agency on Thursday.

According to sources with knowledge of the talks, ESPN wanted to acquire rights to Korea Baseball Organization (KBO) games for free from Eclat, which owns international rights to KBO games.

Yonhap

You can read more at the link, but clearly ESPN is desperate and I don’t blame the KBO for playing hardball on them. If they want programming they should pay for it.

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setnaffa
setnaffa
4 years ago

Why should it be free?

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Ron Rollins
Ron Rollins
4 years ago

If the KBO wants their league to get huge international and US exposure, especially to fans of Major League Baseball, then free isn’t unreasonable.
KBO is getting a lot more out of this than ESPN is.

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