Korean Companies Crank Up Nationalism Advertising
It only makes sense that Korean companies would try and cash in on the rise of Korean nationalism created by the current trade dispute with Japan:
Retailers are taking advantage of a recent wave of patriotism to increase sales ahead of Korea’s Liberation Day on Aug. 15.
As anti-Japanese sentiment in Korea grows following Tokyo’s restrictions on exports to Korea, retailers and brands have started promoting patriotic products.
Online shopping mall 11st started selling Monami pens released in time for Liberation Day. Sold as a limited edition, the pens feature an image of the Taegeuk symbol found on the Korean flag.
A total of 35,000 pen sets starting at the price of 6,000 won ($5.40) were on sale through 11st and on Monami’s own website. All the pens on 11st sold out.
Joong Ang Ilbo
You can read more at the link, but I am still waiting for the rise in nationalism when the Chinese push around the Koreans with far worse retaliation than what the Japanese government is currently doing.
So they are excited about the day Japan surrendered to the allies, an event Korea had no part in bringing about just benefitted from. Interesting.
Buying and wearing those hats are safer than wearing MAGA hats…