Koreans Wait in Line for Over An Hour to Order Blue Bottle Coffee

Has anyone tried this Blue Bottle Coffee before? I would never wait in line for over an hour just to get a cup of coffee, but that is what people are doing in Korea for Blue Bottle:

Blue Bottle Coffee finally came to Korea on May 3. The opening of the artisanal coffee shop in Seongsu-dong, Seoul had been the talk of the town for years and social media was flooded with posts awaiting its arrival. 

Before the opening of the store at 8:00 a.m., more than 300 people lined up in advance, some having been there all night, to be the first to try the coffee. Over 1,000 people were reported to have lined up for approximately three hours on that day. 

Sales of Blue Bottle Korea recorded around 60 million won ($50,400) in a single day, which is equal to the combined daily sales of 70 Blue Bottle stores across the globe. 

A week later, this reporter visited to find out what the fuss was all about. Upon arriving at 4:30 p.m. and despite being a Wednesday, there was already a long queue outside. 

When asked how long it would take to get in, a Blue Bottle staff member said it would take roughly 90 minutes from the end of the line. 

Korea Times

You can read more at the link, but the reporter that reviewed the coffee shop was not overly impressed.