Cars and beer are taking the brunt of the boycott against Japanese products while other daily consumer Japanese products are actually expanding in South Korea:
The impact of a boycott movement against Japanese products that began in July 2019 is still visible in consumption patterns today, although some brands have shown signs of recovery.
The “No Japan” boycott began after Japan last year introduced controls on exports of some key products to Korea.
Consumer goods were the hardest hit. Japanese beer and cars, in particular, have seen sales drop dramatically, even as the boycott movement has waned in recent months. (……)
However, there have been some signs that may suggest the impact is lessening. Japanese luxury brand Lexus saw sales increase in May with the sale of 727 cars, 266 more than April. The figure is still down on last year, when it sold 1,431 vehicles in May, but does show an upturn.
“Lexus’ sales are recovering due to the brand’s positive reputation for its quality among consumers and the recent boost in promotions,” said an official in the imported car industry.
Meanwhile, some Japanese consumer goods brands like Descente, a sportswear company, ABC Mart, a footwear brand, and Muji, a retail company, have been opening more stores in Korea and seeing sales increase. Industry analysts say consumers still shy away from products that are conspicuously Japanese, like cars and beer, but have been returning to Japanese brands for daily supplies and personal items.
Joong Ang Ilbo
You can read more at the link, but I have always found it interesting that the Korean government wants to boycott Japanese products while at the same time wants to reopen the near slave labor production facilities at the Kaesong Industrial Complex in North Korea to sell those goods to Koreans.