Even the Russians Laugh at North Korea Propaganda

Fascinating article in the Asia Times, from Andrei Lankov, about Russian and North Korea relations over the last 50 years. When the Russians, the masters of propaganda are laughing at you that is pretty sad.

Back in the 1970s, when I was a teenager in the then Soviet Union in my native Leningrad, many barbershops stocked copies of Korea magazine, a lavishly illustrated North Korean propaganda monthly. What was such a publication doing in the barbershops? The answer, I suspect, would be quite embarrassing for its editors: it was subscribed to in order to amuse the patrons who were waiting for a haircut.

The magazine was heavily subsidized by Pyongyang, so its annual subscription rate was dirt-cheap while its content was both bizarre and funny. Thus the magazine, which was published to inspire worldwide love and admiration for the Great Leader and his son and successor, the Dear Leader, was often (I would say from my experience, in most cases) subscribed to by people who saw it as a laughingstock and opened its pages only to make fun of the Great Men. The North Korean propaganda appeared very weird to the Russians – not least because it looked like a grossly exaggerated version of their own official propaganda. The grotesquely bad Russian translation of the texts also provided unintended comical effects.

This remarkable magazine is warmly remembered by ex-Soviet people of middle age, many of whom still can easily quote more weird sentences from memory. Sets of this venerable monthly are kept by some Russian families, and there are even a couple of Russian websites where sarcastic webmasters have collected particularly bizarre and/or comical quotations from Korean propaganda materials.

It appears North Korea’s earlier propaganda did more harm than good with their Soviet sponsors which has led to today’s comical reception of North Korean propaganda in Russia.

Soon after the end of the Korean War, references to North Korea nearly disappeared from the Soviet press. This silence had political explanations: from the late 1950s, Kim Il-sung was building his “juche-style” Stalinism while the original Stalinism was being dismantled in the Union of Soviet Socialist Republics (USSR). Moscow was unhappy about such developments, but was unwilling to express its disapproval openly since critical statements would have led to further deterioration of its already strained relations with Pyongyang. The government-controlled press could write neither bad nor good things about North Korea. Thus newspapers largely remained silent and only occasionally published something positive about, say, a new Pyongyang stadium.

In spite of this official blackout, rumors about North Korea circulated widely among educated Soviet people. They were aware of Kim Il-sung’s deification, police omnipresence, and strained relations with Moscow. To a large extent, the North Koreans damaged their own standing by flooding the USSR with exceptionally bad propaganda, the above-mentioned Korea monthly being the most notorious.

Here is the most comical and most disturbing excerpt from the article:

From around 1970, more daring journalists even made hints at more sensitive topics – such as Kim’s personality cult or lingering militarism. The hints had to be subtle, but when a Soviet television audience of the late 1970s saw how North Korean kindergarten kids enthusiastically performed a dance called “My Heavy Machine-Gun”, the bizarreness of the situation was for everybody to see. No doubt such an effect was intended by the producers of that documentary.

Interestingly enough Russians appear not to care to much about human rights. This probably has to do a lot with Russia’s history of gulags and the current war in Chechnya. You cannot promote human rights when you are committing human rights violations yourself.

It’s worth noticing that the human-rights issue does not play a major role in Russian foreign policy. A period of idealistic enthusiasm in the early 1990s proved to be short, so few people in Russia take seriously statements about human rights. Neither the Russian government nor the Russian public shows any enthusiasm for crusades in the name of human rights in distant lands. It is well known that North Korea is notorious for its disregard for human rights, but Russians could not care less. Their position is simple: first, it is North Korea’s internal affair; second, if North Koreans themselves live under such a regime, who are we to pass judgments on their behalf?

Apparently North Korea’s propaganda has worked on a few people in Russia because Kim Jong Il still has a few admirers there. I’m sure if they actually lived in North Korea they wouldn’t be admiring him to much.

And there are of course people who are sincere admirers of the Kims’ regime, even if their numbers are small. For some Russian leftists, the regime is seen as a living example of communist resilience. They did not question the right of the government to starve half a million or a million people to stay in power. They either deny the facts (half a million dead? Washington’s propaganda, of course!) or present the deaths as voluntary sacrifices made by the patriotic Korean people. But actually Korean domestic politics is not very important to the Russian Pyongyang-worshippers: it is the “anti-imperialist” stance of North Korea that really matters for the Russian left.

Fortunately, the general Russian public is still skeptical of the North Korean regime and does not harbor many illusions about its true nature. But nobody in Russia wants to build policy on the basis of ideology these days. Russians have had enough of ideology over the past century, so now they prefer interests, pure and simple. And to remind themselves of the past, many people still look through old, slightly yellowed pages of Korea monthly.

I have been impressed with Dr Andrei Lankov writings in regards to North Korea. He really knows his stuff and provides valuable insights into the hermit kingdom. He contributes often to North Korea Zone which I encourage everyone to check out.

This propaganda picture looks like it could be a PTA meeting with mortars