“Army Strong”

PDATE: Blackfive has more on the new Army motto and highly approves of it.  Plus the Army’s new recruiting video is posted there as well, which IMHO is very well done.  Go check it out.Goodbye “Army of One”, hello “Army Strong”.

The US Army has finally replaced the “Army of One” slogan which no one liked with a new “Army Strong” motto:

 Soldiers’ minds, hearts, characters and sense of purpose must all be strong, Secretary of the Army Francis J. Harvey said Monday at the Association of the U.S. Army annual meeting as a video of Soldiers training and fighting played in the background.

“Soldiers must be strong for themselves,” the secretary said. “There is only one place to find this strength. You are Army strong.”

The new advertising campaign slogan will replace “the Army of One” Nov. 11. The “Army Strong” campaign is part of the secretary’s efforts to sustain the all-volunteer force against tough competition form the other services and colleges.

I have to say I like “Army Strong” much better than the “Army of One” slogan because the Army is really the ultimate testament to team work which the “Army of One” slogan did not appeal to.  With “Army Strong” it appears the Army is trying to appeal to patriotism and the challenge of joining an Army at war.   New recruits today are joining the Army knowing full well that they are going to war.  It is good to see that the Army is recognizing this fact and adjusting recruiting towards the importance of service to the nation by being part of an Army at war.