Ubersexuals in Korea
I won’t be caught dead doing this, but to each their own:
Every morning, Hwang Sun-jae, 27, a credit card company employee, applies several kinds of facial product in multiple steps. After completing almost an hour’s grooming by applying wax to his hair and selecting a designer necktie and dress shirt for the day, Mr. Hwang is finally ready for work. At weekends, he applies a face pack at home and often visits a salon to neaten his hair. “These days, trying to be beautiful is natural for both men and women,” Mr. Hwang said.
Lim Jung-sik, a brand manager at AmorePacific, said, “Men’s interest in beauty is expanding from fashion to general cosmetics. As the metrosexual movement continues and the number of single men increases, the trend will continue.”
(…)
In 2005, the “ubersexual” ¯ uber means superior in German ¯ emerged on the market. According to Marian Salzman, a trend-spotter at a global advertising firm, ubersexuals are confident, masculine and stylish, and committed to uncompromising quality in all areas of life.
I think I will just stick to deodorant and aftershave.
