Netflix K-Drama Causes a Surge in Foreign Tourism on Jeju Island
I can understand why tourism in Jeju is spiking. The K-drama when Life Gives You Tangerines is really good and beautifully filmed on Jeju island:
Foreign tourism to Jeju Island jumped this year, fueled by the global popularity of a Netflix K-drama filmed on the island and a growing appetite for travel beyond South Korea’s major cities.
Jeju Island alone recorded a 17.5 percent year-on-year increase in overseas visitors, driven in part by interest in the series set there. Promotional efforts tied to the 2025 Asia-Pacific Economic Cooperation Summit, along with local government tourism initiatives, have also helped boost visits to other regions.
According to the Korea Culture and Tourism Institute on Sunday, the share of foreign tourists who visited Jeju among all visitors to Korea rose for three consecutive quarters this year, reaching 8.9 percent in the first quarter, 9.0 percent in the second and 10.5 percent in the third.
The third-quarter figure marked a 0.6 percentage point increase from 9.9 percent during the same period last year.
The Jeju Provincial Government largely attributed the growth to global attention surrounding “When Life Gives You Tangerines.”
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