Koreans in Seoul Wait Up to Five Hours for In-N-Out Burgers

The popular U.S. burger chain In-N-Out held a one day pop-up store in Gangnam where people waited up to five hours for a burger:

In-N-Out pop-up store in southern Seoul on Oct. 15. [CHO YONG-JUN]

The customer first in line arrived at 3 a.m., according to the restaurant manager of Schedule Cheongdam. 
  
They lined up in Apgujeong in southern Gangnam on Wednesday, not for some boutique store, a K-pop pop-up event or a Michelin-starred restaurant, but for In-N-Out. 
  
However, there were only 500-or-so burgers prepared and by the time this reporter visited the restaurant, five minutes before 2 p.m., they were all long gone. 
  
In-N-Out returned to Korea — for just a half a day — on Wednesday as a half-day pop-up store. Despite being the fifth time the popular American hamburger chain has opened a pop-up store in the country, it still didn’t stop Koreans from lining up for the burgers.

“I’ve tasted many different burger brands, but I never had In-N-Out until today, and they are really good,” Cho Ha-young, a 22-year-old customer who waited for almost five hours for the In-N-Out pop-up on Wednesday, told the Korea JoongAng Daily.

Joong Ang Ilbo

You can read more at the link, but In-N-Out hosts one day pop-up stores every 2-3 years in order to maintain their trademark in Korea. If they didn’t do this some other restaurant could use the name In-N-Out in Korea.