The poster does seem to suggest the model is taking her hanbok off which considering all the sexual harassment cases going on in America, it is probably not a good way to promote your city:
Seoul City has dropped promotional posters after they drew criticism for sexually objectifying women.
The posters were going to be exhibited in New York City’s Times Square and SoHo, among other areas, including 150 bus stations, from Dec. 18 to Jan 14.
“I thought she was undressing,” said Alex Costilhes, an engineer graduate who lives in New York.“The tagline doesn’t help either. The tagline, with the woman pulling on her dress, gives it a sexual connotation. It could be fixed easily with her just not tugging on that ribbon.”
New York resident Paula Martinez said it had not crossed her mind at first that it was a sexualized image. But “the directorial choice to have the model pulling on the ribbon is kind of weird,” she said. “I can definitely see how it might play into the Western fetishization of East Asian women.Like, that being used to draw white men to come to Korea for tourism. I feel like it’s not that overt, though.” [Korea Times]
You can read more at the link.