Tag: fashion

Why South Korea Has Weird Fashion Branding Names

| April 1, 2024

I have seen the Yale, National Geographic, and Discovery apparel in Korea, but never CNN or BBC. Lockheed Martin has got to be the weirdest fashion branding. Has anyone else seen any other weird fashion branding in South Korea?:

On Seoul’s streets today, seeing someone clad in a CNN hoodie, Kodak pants, Yale socks, a Discovery jacket, a National Geographic backpack and a BBC Earth baseball cap may not seem out of the ordinary.

The presence of logos from global non-fashion brands, spanning academia, media and sports, in Korean everyday wear seems to be only growing, now including unexpected entrants like arms manufacturer Lockheed Martin. (…..)

In the case of Yale, its apparel line was launched by the Korean fashion company Words Corporation in 2020 through such a licensing deal. The same goes for the recently launched Lockheed Martin streetwear collections, manufactured by the local firm Doojin Yanghang Corp.

Korea Herald

You can read more at the link, but basically clothing manufacturers license logos from corporations that have brand appeal in South Korea. They find putting them on clothing sells in the Korean market. When it comes to Lockheed Martin they are the manufacturer for both the F-35 and THAAD which explains why they have brand recognition in South Korea.

South Korea Debates Pantless Trend By K-Pop Celebrities

| February 12, 2024

These outfits remind of the ones the so called fitness influencers wear to the gym and then complain they are being objectified by men looking at them. Here is a reality check for people who dress like this, men are not objectifying you, you are objectifying yourself because you know these provocative outfits will lead to more clicks and attention not so called female empowerment:

Huh Yun-jin of K-pop girl group LE SSERAFIM with no-pants look / Captured from Instagram

Huh Yun-jin of K-pop girl group LE SSERAFIM with no-pants look / Captured from Instagram

The K-pop industry is known for its pioneering and bold fashion statements, but the recent emergence of the “no-pants” look — where individuals wear micro shorts or pair briefs with tights — has ignited a contentious debate.

One of the singers at the forefront of this hot yet controversial trend is Huh Yun-jin, a member of girl band LE SSERAFIM. The 22-year-old generated buzz after sporting only gray briefs and black tights under a pink puffer jacket in a teaser for the group’s upcoming EP, “Easy,” unveiled on YouTube, Jan. 26.

K-pop act (G)I-DLE also grabbed headlines for making a similar wardrobe choice, with all four members putting on bodysuits with no pants in the music video for its latest release, “Super Lady,” which came out on Jan. 29. SISTAR19, a sub-unit of the now-defunct girl group SISTAR, and Lisa of BLACKPINK also displayed pants-free fashion, which has been in vogue around the globe since last year.

In the U.S., a legion of high-profile stars including Taylor Swift and Kendall Jenner are known as the pioneers of this trend.

The pantless look, however, is not without its controversies, especially in the K-pop universe where a large portion of fans are teenagers.

Concerns have been raised about the potential for young fans to blindly imitate these styles, with some critics arguing that this trend represents the commercialization of sexuality masquerading as fashion innovation.

Korea Times

You can read more at the link.