Picture of the Day: Maxim Korea’s Real Bad Guy Cover Controversy

While Maxim here in the U.S. has done well to rejuvenate its imageMaxim Korea is headed 100 mph in the wrong direction with this disturbing cover. The cover depicts a man casually enjoying a cigarette while a woman’s dead body is stuffed in the trunk of his car. The image is for Maxim Korea‘s September issue, which has a “bad guy” theme, and features an actor notorious for playing villains, Kim Byung-ok. Next to Byung-ok is the copy, “So girls like ‘bad guys’? This is what a bad guy looks like. Dying for him, right?”

Unsurprisingly, the offensive cover has prompted an online petition that calls for Maxim Korea to pull the magazine from newsstands, Cosmopolitan UK reports.  [Yahoo News via reader tip]

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Kevin Kim
Kevin Kim
8 years ago

Pull the magazine, and it immediately becomes a collector’s item.

Liz
Liz
8 years ago

I think Kevin Kim is right.
Definitely tasteless though.

JoeC
JoeC
8 years ago

It’s obvious that Kim Byung-ok is an actor representing a character type. The 나쁜 남자 is a most popular hero protagonist character in the Korean movies I’ve seen, so it definitely is a common meme.

The moralists need to get over themselves.

ChickenHead
ChickenHead
8 years ago

This Maxim cover is a shocking case of corporate irresponsibility which promotes incorrect actions and sends the wrong message to society.

Smoking a cigarette with a girl’s tape-wrapped body halfway in a trunk is wrong on so many levels.

To start, it promotes instant gratification and unprofessionalism to be lighting up a cigarette before the body is fully in the trunk and it is securely closed. Other points, such as flashy clothes and a distinctive car, just add to the misinformation. On top of this, that particular tape is a fiber and DNA magnet.

Maxim should recall this magazine and reprint a more responsible cover of a ten year-old Avante burning in an alley while the Bad Boy in a helmet rides away on a delivery motorcycle.

I might add, after observing that shirt, the white belt, and the perfectly coiffured hair, the picture might actually be showing the legs of a missing high school boy.

Liz
Liz
8 years ago

Maybe it was a translation error.
The executives wanted the magazine to introduce the first Bond woman on the Korean cover, and the photographer read “Bound woman”.

Liz
Liz
8 years ago

I’ve always wondered why all those women who belong in Victoria’s Secret catalog wait in line in front of section 8 housing and work in prisons. All those bad boys!! Those thugs always command the highest end tail.
/sarc

setnaffa
setnaffa
8 years ago

I don’t know… those legs could be some nancyboy… It’s probably g@y pr0n…

ChickenHead
ChickenHead
8 years ago

“Maxim here in the U.S. has done well to rejuvenate its image”

Putting a man on the cover instead of a hot woman is “image rejuvenation”?

Okidokey, then.

What’s next for “image rejuvenation”?

A Fleshlight on the cover of Playboy?

Liz
Liz
8 years ago

I had to look up fleshlight so I knew what it was.
Now I need to delete my internet history so the kids don’t see it.
Again. I should know better by now.

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